Jack White‘s Third Man Records is preparing to release perhaps its most ambitious package yet: a box set of recordings from Paramount Records, a label known during the 1920s and 1930s for its vast output of quality jazz and blues records. Just 5,000 copies of the limited edition set, titled The Rise and Fall of Paramount Records, Volume One (1917-1927), will be produced, with each costing $400.
White told Rolling Stone that he’ll need to sell 4,000 copies of the set just to cover the production costs, adding, “Everything we do, it’s never to make a dollar. It’s always to make something exist. And we end up paying the bills that way, because other people want to experience those things too.”
- The set comes in an oak cabinet resembling an antique Victrola record player, and includes two large hardcover books featuring annotation and original memorabilia, a birch-wood folio with six colored-vinyl LPs featuring almost 100 classic Paramount tracks and, in a felt-lined pocket at the bottom of the box, a USB containing an astounding 800 tracks from Paramount’s first 10 years.
- The label was launched in 1917 by a Wisconsin chair manufacturer and ended up releasing thousands of records from early jazz, blues and country greats like Ma Rainey, Jelly Roll Morton,Charley Patton, Blind Lemon Jefferson and a young Louis Armstrong.
- White called the collection “the whole story of American culture,” explaining that it’s “every idea you can imagine — a forgotten artist no one cares about, mixed with a failing business, then the Great Depression, the materials people used to build things.”
- The Rise and Fall of Paramount Records, Volume One (1917-1927) will arrive on November 19th and is available for pre-order now at the Third Man Records website.
CHECK IT OUT: For more info, go to http://thirdmanrecords.com/