U2 announced Tuesday morning that they, with Bank of America, raised more than $3 million for (RED), the Global Fund to Fight AIDS, tuberculosis and malaria, in 36 hours through free downloads of their new single “Invisible.” The track premiered during the Super Bowl, and every one of the free downloads was matched with a $1 donation from Bank of America to (Red). Inspired by the success of the campaign,
Bank of America decided to exceed its initial pledge of $2 million.
Beginning Tuesday, all proceeds from additional copies of “Invisible” sold for $1.29 will also be donated to the Global Fund.
“These are much-needed funds for the fight to end the AIDS pandemic in our lifetime and to get closer to the goal of eliminating mother-to-child transmission of HIV by 2015,” Deborah Dugan, CEO of (RED) said in a statement.
Anne Finucane, global strategy and marketing officer, Bank of America added, “U2 provides the talent, (RED) brings a wealth of experience in the fight against AIDS, and we offer an immense platform to help get the message out. Together, we can produce significant results, as evidenced by the awareness we’ve been able to build and money we’ve been able to raise over the past few days.”