Jack White is attempting to break an actual Guinness World Record. Third Man Records has released the following info: “On April 19th, Record Store Day, Third Man Records will present Jack White recording the World’s Fastest Released Record, studio-to-store, in the history of mankind.
You heard correctly. First thing in the morning, Jack White will take the stage in Third Man’s blue room and record direct-to-acetate what will serve as the limited edition version of his next single, a live rendition of the title track from his upcoming LP Lazaretto. The masters will be rushed over to United Record Pressing who will immediately begin pressing 45s. The sleeves will be printed from pictures taken at the show. The finished records will be whisked back to Third Man to sell to awaiting fans. All in the same day. All in a matter of mere hours. As long as there are fans in line waiting to buy the single, United will continue to press and deliver them to Third Man to sell. Even if it takes all day.”
The record will be available only at Third Man Records, and only on Record Store Day. Tickets to the performance, plus Whirlwind Heat’s first gig since 2006 in the afternoon, are very limited and available only to Platinum Members of the Third Man Records Vault, but copies of the World’s Fastest Record will also be sold from the front of Third Man Records.