What started off as campaign to launch a new Samsung product has turned into a furry -faced Christmas trend.
It’s called Jingle beards and yup, companies like THIS ONE are hopping on board to help burly men get in touch with their festive side.
If this is a new holiday tradition, I’m thinking that kisses under the mistletoe might get a bit awkward… and itchy.
What’s that? You think it’ll never catch on? Think again! Search #christmasbeard on instagram and watch the hairy holiday celebration unfold.
Check out the video that helped launch it all.