What’s that? You’ve never heard of this campaign? Don’t worry, you’re not alone.
Here’s the deal.
Many musicians (like Led Zeppelin’s Jimmy Page, Duran Duran’s Simon Le Bon, Moby, Duff McKagan of Guns n’ Roses plus Jackass star Steve-O – just to name a few) have joined together to support ‘Animals Asia’ in the fight to end bear bile farming.
Bear bile farming affects over 10,000 bears in China alone with a further 1,200 animals facing similar treatment in Vietnam. These animals are caged for their whole lives and their bile is extracted using various painful, invasive techniques, all of which cause massive infection in the bears. In the end, the bile is used as an ingredient in traditional medicine. But here’s the thing – this practice continues despite the availability of a large number of effective and affordable herbal and synthetic alternatives.
It’s pretty heart-wrenching stuff.
The Animals Asia campaign has a tongue-in-cheek tone and urges people to “let a bear sh!t in the woods”.
In a video teaser, Red Hot Chili Peppers frontman Anthony Kiedis talks about “bears raving ever day in woods”.