Recent media attention has brought the digital ad blocking debate to the forefront, but what does it mean for the local Vancouver advertiser? If the effectiveness of so-called “new media” is being challenged, what can be said about traditional media, such as radio?
Paul Rotella, President/CEO of the New Jersey Broadcasters Association says it well:
“Radio has adapted …and is light years ahead of our friends in digital, especially because of our typical live and local formats”
Whereas it may be argued advertising in new media is akin to a technological game of cat-and-mouse between the advertisers and audience , radio continues to soldier on as a highly effective advertising vehicle for businesses in the Vancouver area, as Paul Rotella asserts:
“The time-tested proven power of free-over-the-air broadcast radio is still the best way to always reach the largest, most diverse audiences all of the time”