Growing up in Vancouver, you were probably cool and went to parties and had a hundred girlfriends or boyfriends and had a sweet jean jacket. But when I growing up, I played Dungeons & Dragons in my friend Paul’s basement and we watched a tonne of late (or early morning?) television.
One classic piece of Vancouver lore, The Captain and his Bargain Store on West 10th at Alma.
He sold all sort of stuff, mostly electronics I think.
I haven’t been the only person wondering whatever happened to The Captain. Rebecca Bollwitt (aka Miss 604) wondered the same wonder on her blog back in 2006 (when Trevor Linden was still a Canuck, who played games? weird).
She discovered this old 1999 article on how he started doing these bizzare budget TV ads.
“…John “The Captain” Kut… who owns two Captain’s Bargain Stores in Vancouver, says he took up tacky TV advertising five years ago when ordinary newspaper ads failed to boost sales at his second-hand-goods outlets: “After paying my rent, there was almost nothing left over for me.” Kut couldn’t afford a camera crew or professional spokesperson, so his first piece, filmed with a home videocamera, starred the 350-lb. entrepreneur rattling off in-store deals while dancing a jig to the “Popeye” theme music. “I wanted to make sure people noticed,” he says.
That they did. Kut began airing the 30-second spot 10 times a night on local TV, between 1 a.m. and 3 a.m. Within a few weeks, customer traffic began to increase steadily. “Not a bad deal, seeing as I was only paying just over two bucks an ad” as part of a volume deal, says Kut. He’s produced dozens since, most of which feature “The Captain” promoting the latest gear in his stores, then signing off with his ready slogan, “Aye-aye, and good buy”…”
For some reason, I miss The Captain from The Captain’s Bargain Store (where they buy and sell fairly). Aye aye, and good buy!
— Bryan Mitten (@bmitten) January 27, 2009
You and me both Bryan, you and me both.
Aye aye and good buy!