A recent study from an Economics Professor at the University of Lethbridge found that fighting in hockey does nothing to help your team win hockey games or sell tickets and generate revenue.
— The Province (@theprovince) November 2, 2015
According to Duane Rockerbie, the small increase in fans attracted to fighting in hockey is far out weighed by the amount of fans turned off by losing. And teams that fight more, lose more.
His study is called Fighting as a Profit Maximizing Strategy In the NHL: More Evidence and was published in the journal Applied Economics.
The abstract reads: This article estimates the effect of fighting in hockey games on attendance in the National Hockey League (NHL) over the 1997–1998 through 2009–2010 seasons. After estimating a system of equations developed from a model of a profit-maximizing club owner, it was found that fighting had a small negative effect on attendance implying that encouraging fighting on the ice is not a profit-maximizing strategy. The results are quite robust when incorporating capacity constraints on attendance and exogenous ticket pricing. Other factors that determine club performance and market size were found to significantly affect attendance. The empirical results also suggest that NHL club owners are maximizing profit.
And Rockerbie concludes, “it would appear that there is no apparent intimidation effect of fighting on opponent clubs that might increase winning percentage.”
Morning 3-on-3 — Are we seeing the end of fighting in the NHL? https://t.co/4RGfGztuuO
— ESPN NHL coverage (@ESPN_NHL) October 30, 2015