For the second year in a row, the card game Cards Against Humanity set up a Black Friday gimmick where they invited you to pay them $5 in return for nothing. This year they raised $71,145!
So what did CAH do with the money? They kept it! And bought things with it.
This year we offered our customers the ultimate Black Friday experience – the ability to buy nothing from us for $5. We took our entire store offline, and put up a simple payment form where people could give us $5.
11,248 people gave us $5, and 1,199 people gave us more than $5 by filling out the form more than once. One enthusiastic fan gave us $100. In the end, we made a windfall profit of $71,145.
Cards Against Humanity is known for our charitable fundraising – since 2012 we’ve raised nearly $4 million for organizations we love like Worldbuilders, the Sunlight Foundation, the EFF,DonorsChoose.org, the Wikimedia Foundation, and the Chicago Design Museum. We even started a $500,000 full-ride scholarship for women getting degrees in science.
There’s been a lot of speculation about how we would spend the money from Black Friday, and we’re happy to announce that this time, we kept it all. Here’s what we bought.
Here is what employee Amy bought (also… &$160,000 student loan? Jeezus. She must have REALLY wanted to work there…