The Canadian Blood Services is hoping to harness the holiday spirit of giving to fill up the nation’s blood banks.
Volunteers were out in force today to kick off the Wrap It Up Red holiday campaign.
Director of Donor Relations David Patterson says there’s always a need for donors. But he says the holidays are an opportunity to change that.
“Particularly when we think of this time of year, when it is the season of giving, we think of this as the gift that nobody returns.”