Think that your profile or the photo you’ve chosen is why you’re not getting the most bang for your buck on Tinder? Turns out that it might not have anything to do with you. (I mean, how could it, you’re awesome, right?!)
The fact of the matter is that it might just be the time of day that you’re using Tinder that explains your piss-poor luck, according to new Nielsen data.
Data from Nielsen showed Tinder users are most active around 9 p.m., beginning to spike a few hours beforehand. The research firm found activity on the app begins to heat up around 6 p.m. most days and peaks at 9 p.m., with about 51.64 percent of the audience active in that hour. After 10 p.m., your chance of finding someone to hook up with crashes, with only 6 percent of users swiping. Only 1 percent of users checked the app after 2 a.m.
So there you go. Please use this new found wisdom and enjoy responsibly.
Live Long And Prosper.