Music gets you high. There is so much science that talks about the mind (and body) altering effects of music. And now a new headphone company called Nervana hopes to get a little more direct in altering that positive state of being.
Their new ear buds send a signal down your ear canal to the vagus nerve and stimulate it to release dopamine. Dopamine is the feel good chemical that smashes into our brain after a good work out, after sex, or enjoying a great meal. Our love of the dopamine is what makes cocaine or methamphetamine so addictive.
Nervana CEO Ami Brannon explains how these earbuds will work.
We have a device that sends an electrical signal through the ear canal to stimulate the release of dopamine in your brain. There’s an electrical signal that’s paired with music. It follows the beat of the music, and it makes it really pleasant. Through a conductive earbud, it sends a message through the vagus nerve in your ear, which sends a message to the brain to release dopamine, your feel-good neurotransmitter that naturally occurs in the brain.
I wonder if these headphones will make listening to records addictive? Or you know, more addictive….