There is a war going on right now, being fought on Canadian soil pitting a giant multi-national food brand based out of America and Brazil (Heinz) against another multi-billion dollar food giant out of England (French’s). Both Megacorps are fighting for the hearts and minds of the Canadian ketchup loving public.
You may recall the controversy about a year-ish ago of Heinz shutting down their Ontario ketchup plant, and 700+ folks in Leamington losing their jobs. They moved their ketchup production across the Lake Erie to Ohio. They bought Ontario tomato juice/paste product still (weird old agricultural laws that are still exempt from free trade agreement…for now, Thanks Justin) but the finished product was American.
French’s answered the call by stepping into the ketchup business and announcing that they would use Canadian tomatoes in their ketchup! Funny story, French’s also makes their “Canadian” ketchup in Ohio, using the same Tomato product from Ontario.
Things get especially derp, when social media mobilized and wanted to boycott Loblaws (a Canadian company, that employs 200,000 Canadian and make their own PC brand ketchup actually in Canada) for not carrying French’s.
Nationalism is a powerful drug.
In this great Canadian Ketchup War I’m a conscientious objector. Ketchup is gross. Eat mustard.
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