Jack White has teamed up with Detroit Tigers’ second baseman Ian Kinsler as partners and co-investers in independent sporting goods company Warstic. Warstic designs wood and metal bats, apparel and other baseball gear.
“I discovered the Warstic company through my love of design,” White says in a statement. “I was drawn to…the simplicity and harshness of the designs. Most baseball bats and equipment in the sports world do not impress me much, but I think that there is a lot of room to explore aesthetic ideas in just baseball alone that can bring beauty and purpose to the weapons that athletes use to accomplish their goals.”
Kinsler is the first player to represent Warstic in the major leagues, but according to a Warstic press release, the company and White are “currently hand-selecting a team of pro players that truly embody the warrior spirit of the brand and its lifestyle.”
“Warstic is incredibly inspiring to me,” White says, “and I think we can make beautiful objects for not only professionals, but also young children just beginning to understand how important the tools of the trade are to their passion for competition.”