Just one year after it launched, Apple Music has reportedly hired Trent Reznor to give it a redesign. The Nine Inch Nails frontman will work alongside Robert Kondrk, the Vice President of Apple iTunes Content. The goal is to make Apple Music competitive with Spotify.
According to Rolling Stone, the brand is expected to drop a major ad campaign to support the service, following the news that iTunes’ profits dipped during Apple Music’s first 12 months in existence.
In January, Apple Music surpassed 10 million subscribers. According to the Financial Times, Spotify passed ten million subscribers in August 2014, and had doubled that number at the time of Apple’s launch. Spotify also has a large number of monthly listeners who are not subscribed.
It is expected that Apple Music’s redesign will be revealed at the company’s Worldwide Developers Conference on June 13th.