Today on THOSE DAMNED MILLENNIALS: They’re not eating fast food burgers.
I love the Big Mac…it’s a great sometimes food, but for 80% of people aged 18-34, it is not part of their diet. In fact, they’ve never even tried it!
The Wall Street Journal had a story last week about McDonalds losing the burger wars to other chains making gourmet or made-to-order burgers.
Thrillist says the move away from fast food by the next generation is pretty obvious: “Millennials are more health-conscious, and are increasingly interested in locally sourced products.”
I can’t help but agree and think these trends are ultimately a good thing for everyone including McDonalds. Chasing the trends has pushed Micky D’s to create a healthier product, sourcing better ingredients, and flirting with their take on a gourmet burger.
What do you think? Are you a millennial? Have you tried a Big Mac?