Parents take a good look, it’s the only meal approved for your kids by the United Federation of Planets!
McDonald’s began selling their iconic Happy Meals in the 70s. The idea came back to them from a Guatemalan McDonalds that was selling a ‘Menu Ronald” to kids.
Bob Bernstein worked at Bernstein-Rein which was the marketing agency McDonalds used in the 70s. He had a Happy meal box designed to look like a lunch box. he had artists cover the box in games, jokes,and comics like a cereal box. When the first McHappy Meals were sold in 1977, they just contained generic McDonalds branded toys. That all changed in 1979 when McDonald’s did their first cross-promotion with a movie.
And what movie did the braintrust at McDonald’s think would appeal to kids in 1979?
This old commercial is classic.