It’s an iconic picture. Maybe one that has shown up on your instagram feed. Norway’s Trolltunga….you’re perched on a rock high above a majestic fjord.
This hike, that takes you 2,000 feet above perfect Norwegian waters near the town of Odda, used to be a fairly off-the-grid adventure. In 2009, maybe 500 a year would be able to humble brag about it on their now hugely popular Facebook. Enter Instagram, and by 2014, 40,000 people descend (ascend?) on the iconic rock. To get that perfect snap requires you to stand in line.
National Geographic has a great story about how dramatic instagram has been in changing our travel patterns. The great benefits, but also the environmental costs.
We can see the effects closer to home. Remember this story about Joffre Lakes in September?