WestJet announced today that they are going to launched an “utra-low-cost” airline later this year!
WestJet says, “there is a relatively new category called ULCCs where airlines offer much lower fares with a completely unbundled product offering and increased seat density. This has allowed the traveling public to select what they would like to add onto their ticket, thus keeping the overall cost of travel lower.”
The service will go toe-to-toe with NewLeaf which offers fares as low as $89!
You might be familiar with the concept of the “ultra-low-cost carrier” if you have flown Allegiant out of Bellingham.
Some mucky-muck on the CBC says these flanking brands can be good for the parent company to help protect them from competition, “historically, other ULCC’s including Spirit Airlines and Ryanair have generated above average returns in their markets and we believe WestJet could see similar returns.”
Hopefully it is ready to fly just in time for our Canucks roadtrip to Las Vegas!