Writer Jonathan Dekel talks about how “Seven Nation Army” went from blockbuster modern rock hit in the 2003, to modern day jock jam. A song that is played at sporting events around the world and says that more people can recognize the riff than can name Jack White or the title of the song.
In Italy, where the song became an unofficial football anthem after Belgian fans would chant the riff at A.C. Milan during the 2006 UEFA Championship.
Milan then adopted it as a goal song and from there is spread around the Italian football league. The song was just called the “Po Po Po Po” song.
Now the song is a modern jock jam, showing up at sporting events all over the world!
Paste lays it out, “Seven Nation Army” has become the most popular music on the world’s most popular and wide reaching platform. In sum, the numbers of people who have, mostly unconsciously, adopted that riff into their lives—whether through the games, countless remixes or endless cultural renewals in films, commercials and televised singing competitions—are undoubtedly in the billions. Such is sport’s reach, worldwide. And “Seven Nation Army” is undoubtedly world sport’s modern anthem.