Things were getting tense in Vancouver on the news that the 2017 Santa Claus parade might be cancelled because Rogers pulled out as the title sponsor. But fret not young Christmas enthusiast, Telus has stepped to the plate and the parade will happen after all.
And how about this! Program Director Dustin Collins says CFOX will have a float in the parade this year. FUN ATTACK!
Here’s the press release we got here at CFOX today.
The parade is a GO!
TELUS steps in to save the Vancouver Santa Claus Parade
With this year’s parade at risk of being cancelled, TELUS signs on as presenting sponsor
to ensure the parade will go on
VANCOUVER, BC (October 24, 2017): Vancouver’s annual kick-off to the holiday season has been saved by TELUS.
The Vancouver Santa Claus Parade has been one of British Columbia’s most cherished holiday traditions for more than 13 years, drawing more than 300,000 spectators to downtown Vancouver each year, plus numerous viewers at home. The parade was at risk of being cancelled this year due to a lack of sponsorship funding from previous donors, and organizers were in need of $150,000. When TELUS learned the parade was at risk of cancellation and in need of a presenting sponsor, the company stepped up to cover the shortfall, ensuring that the parade will go on.
Each year, about 60 community and corporate entries and floats, 2,700 participants, and more than 300 volunteers converge on the streets of downtown Vancouver to produce the popular parade.
TELUS presents the Vancouver Santa Claus Parade begins at noon on Sunday, December 3. The parade route begins in the West End and moves toward downtown on West Georgia Street, then turns down Howe Street at the Vancouver Art Gallery. As in previous years, two-hours of family entertainment will also be presented at Christmas Square prior to the parade.
“We’re so thrilled that the parade will continue and we really want to thank TELUS for stepping up to help us continue this great community event uninterrupted for a 14th straight year,” said Vancouver Santa Claus Parade Society President Jessica Walker. “With the parade now officially a ‘go’, we’ll be getting in touch right away with all the organizations and sponsors who put all the great entries in the parade, and we encourage anyone interested in joining us in the parade to contact us right away.”
top photo: VANCOUVER, Dec. 5, 2016: Dancers perform during the Santa Claus Parade held in Vancouver, Canada, Dec. 4, 2016. The 13th annual Santa Claus Parade featuring more than 50 marching groups with 3,500 participants attracted 300,000 spectators to see and celebrate the coming Christmas. (Xinhua/Liang Sen via Getty Images)