Do you still have your old Walkman? Might be time to go search for it in your parents’ basement. According to Nielsen Music Tracking, cassette sales in the US last year rose by 35%.
Guardians of the Galaxy was a huge driving force with Guardians of the Galaxy, Vol. 2: Awesome Mix Vol. 2 selling 19,000 copies, Guardians of the Galaxy: Awesome Mix Vol. 1 selling 15,000 copies, and Soundtrack, Guardians of the Galaxy: Cosmic Mix, Vol. 1 selling 5,000 copies.
While the 35% surge in sales is nice, it doesn’t mean the format is coming back or be as big used to be in the 80s and 90s. It’s still a pretty niche market that was still only 0.10% of all album sales and 0.17% of physical album sales in 2017. But nostalgia’s a hell of a drug.